Keep up to date here with the latest in mobile, messaging and Modica News.
Auckland-based global enterprise messaging provider, Modica Group, is pleased to announce that Scott Weenink will be joining the company as an Executive Director and Chief Commercial Officer.
GDPR. Everyone is talking about it, in one form or another. That’s because it will change the way companies collect, store and use EU residents’ data. It’s also sparked a wider discussion about data protection and privacy globally. If you haven’t heard anything more than the acronym, here’s an overview.
Where mobile smartphones have solved a bunch of problems, from last minute Google Maps navigation to emergency mobile banking balance top ups, there’s a mobile feature that’s always been there for us. SMS. In 2017 we’re used to high-end UX that ‘sparks joy’ and really ‘gets us’.
But if we take a step back and consider what our customers really want – it’s simple really. Messaging.
Intelligent Messaging Company, Modica Group, has appointed messaging and connectivity experts, Phillip Linder and Hayley Fisher, as Partner Development Manager and Partner Director respectively.
Acquisition enhances Modica Group’s strategy to deliver global Enterprise Messaging solutions and creates largest New Zealand owned messaging company, with offices in New Zealand, Australia, Central America and the USA.
The promise of proximity marketing is huge. There wouldn’t be a week go by when we haven’t had one client or other engage us in a conversation about the power of iBeacons and Geo-fencing technologies. It’s not just in Retail either, Banks, Mobile companies (obviously), Universities, Churches… even Real Estate companies are exploring how this next wave of mobile marketing can be used.
With so much data and so many apps, why are people still using SMS? Here’s 3 good reasons.
I still remember when SMS messaging first appeared in New Zealand in the early 90’s. Back then, I wasn’t convinced. Short Message Service? 160 characters? I didn’t think it would catch on and I’m not sure the telcos at the time were any less sceptical.
Stuff breaks. How often it breaks depends on a variety of factors – how well it was planned, designed, built and maintained has the largest impact on this, whether we’re talking about a car, a holiday or IT infrastructure.
We talk, often, with our clients about security and data and what we are doing as an organisation to ensure that it stays secure and within the control of our clients. So when we see this sort of report coming out of the Android community – SMS Stealing Library found in 18,000 Android Applications – we take a breath and sit down to contemplate the implications.
We all know that the way customers prefer to interact with us has completely changed over the last five years and the rate of that change just continues to accelerate. So how do you ensure your conversations land in the right place at the right time to be noticed ahead of everyone else?
Social sharing is a huge component of online engagement. We all know this. What surprised us was the prevalence of SMS sharing. In fact, within BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.
Buzzfeed’s SMS share is super slick, but even then it took a lot of people by surprise when they began looking at the data.
The jingle of a collector’s bucket and the mad rummage in your pocket or purse for loose change may become a distant memory in the not too distant future.
Complaints about spam text messages have jumped five times since Internal Affairs introduced in June a new way for people to report unwanted texts.
The head of department’s anti-spam unit, Toni Demetriou, said the number of complaints it received about spam texts had risen from one or two a week to one or two a day.
If you had any doubt about the rise of the mobile phone as an all-in-one business and personal communications tool, then a quick chat with Wellington firm Run The Red would set you right.
A company named for a driving transgression is now on the road to high-tech success.
Mobile marketing leader Run The Red is celebrating a major win with KHF Media after winning the ‘TUANZ Innovation Award – Mobile Application of the Year’ for the interactive online drama Reservoir Hill.
Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.
New Zealand company Run The Red has provided TVNZ On Demand with the SMS functionality to drive the new format interactive web drama Reservoir Hill.
This first of its kind in New Zealand was a story that users of the TVNZ website could actively take part to determine the ending of the current episode.
Run The Red & Vodafone’s QR promotion drew a strong uptake from AdMedia’s tightly targeted readership when it featured on the cover of the September issue.
Run The Red’s ‘Chief Technologist’, David Ritchie, has been named as a finalist for the ICT Innovator of the Year at the 2009 TUANZ Innovation Awards.
David’s groundbreaking work on the LTSA ‘Distracted Driver’ campaign resulted in a successful world first – SMS integration with a live web banner advertisement.
Run The Red, New Zealand’s leading mobile marketing company, continued its winning streak on Friday 27 March winning both Gold and Bronze in the mobile category of the 2009 AXIS awards – New Zealand’s leading creative advertising awards.
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