Sharing Via SMS – More Popular Than Facebook?
Social sharing is a huge component of online engagement. We all know this. What surprised us was the prevalence of SMS sharing. In fact, within BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.
Buzzfeed’s SMS share is super slick, but even then it took a lot of people by surprise when they began looking at the data.
Our view is this is a timely reminder to not forget the tried and true channels when thinking about your channel strategy. Even email came in before Facebook!
Here is a link an article that talks in more detail.