Stop, Collaborate, and Call Back: How Special New Zealand and Modica's API Made Vanilla Ice the Star of Export Ultra's SMS Campaign

Stop, Collaborate, and Call Back: How Special New Zealand and Modica's API Made Vanilla Ice the Star of Export Ultra's SMS Campaign

In today’s fast-paced world, brands need to stand out to make a lasting impression. When creativity meets cutting-edge technology, the results can be extraordinary. Special New Zealand, renowned for its innovative campaigns, partnered with Modica Group to elevate Export Ultra's Cold Call Back Service, creating a humorous and memorable customer experience—featuring none other than '90s rap icon, Vanilla Ice.

The Challenge: Stand Out and Stay Memorable

Export Ultra's Cold Call Back Service aimed to provide customers with a unique engagement. The concept was simple yet bold: after receiving an SMS, the service would call customers back 34 minutes later with an entertaining and unexpected twist—a message delivered by Vanilla Ice himself.

To bring this idea to life, the campaign required a system that could:

1. Process incoming SMS seamlessly.
2. Automate callback scheduling precisely 34 minutes after receiving a message.
3. Handle high traffic during peak campaign times.
4. Integrate the celebrity interaction smoothly for a delightful user experience.

The Solution: Modica's API Powers the Ice

To execute this unique campaign, Special New Zealand leveraged Modica’s API, ensuring reliability and scalability for the quirky concept.

Here’s how the system worked:

1. Text-to-Callback Workflow:
   When customers sent a text Export Ultra's service, Modica's API handled the SMS reception and processed the request instantly.
2. Precision Scheduling:
   The scheduling is handled by the system integrated with Modica's API, which automatically schedules a callback exactly 34 minutes after the first message is received
3. Vanilla Ice Integration:
   The callback featured a custom recording of Vanilla Ice delivering an amusing message, ensuring every customer interaction was both memorable and entertaining.
4. Real-Time Monitoring:
   Modica’s API provided real-time analytics, ensuring the campaign operated flawlessly and allowing adjustments if needed.

Anticipated Impact: Where Nostalgia Meets Innovation

The collaboration between Export Ultra, Special New Zealand, and Modica Group is poised to deliver exceptional results. Here’s what we expect:

• Unforgettable Customer Experience: The nostalgic charm of Vanilla Ice’s voice, paired with the unexpected callback delay, will leave a lasting impression on participants.
• High Engagement Rates: The campaign's unique concept is likely to capture attention, drive participation, and significantly amplify the brand’s reach.
• Operational Excellence: The API simply passes the SMS to their system, enabling the campaign to run seamlessly, even during peak traffic.

Why It Will Work

This campaign demonstrates the power of merging creative ideas with cutting-edge technology. By leveraging Modica’s API, Special New Zealand will transform a straightforward SMS interaction into an extraordinary brand moment, delivering humour, nostalgia, and delight to Export Ultra's audience.

The inclusion of Vanilla Ice adds a memorable layer of entertainment, making the campaign a conversation starter. It’s a perfect example of how celebrity appeal, combined with strategic technology, can achieve remarkable outcomes.

Check out the video below.