Text donations contributed more than $200,000 towards lunch for children going hungry during the school day in a fundraising drive run by Campbell Live for KidsCan.
The Lunchbox Day initiative asked Kiwis to help give lunch to kids in 70 decile 1 to 4 primary schools. To make it easy they could text Lunch to 8595 and instantly donate $3.
The text donation call to action was promoted nationwide on TV3, across multiple print publications and through word of mouth by enthusiastic supporters. 67,794 messages were sent and nearly half the money raised during the campaign was donated via text.
Modica took care of the technical aspects of text donations, freeing up KidsCan and Campbell Live to focus on encouraging people to give.