Modica lands first Custom Domain Link Shortening client in NZ

Modica lands first Custom Domain Link Shortening client in NZ

Modica Group recently signed a contract with a prominent New Zealand education body to pilot the use of SMS to support teachers during the registration/re-registration process.

Link shortening helps clients include URLs in messages, without blowing character counts. These short texts boost response rates. While link shortening has been offered by Modica for some time, customers can now personalise the link to match their brand - thereby boosting trust and communication effectiveness.

Modica is unable to announce the name of the customer during the pilot phase, however, the agreement is a great boost for the technology and bodes well for the roll to other large organisations in New Zealand, Australia and beyond.

Why Custom Domains Are a Game-Changer

Using a Custom Domain for Link Shortening offers distinct benefits:

• Builds Trust: Custom-branded links reassure recipients of the legitimacy and security of the communication
• Improves Engagement: Shortened, branded links are clear and professional, increasing the likelihood of action
• Enhances Usability: Mobile-friendly links make it easier for teachers to complete steps on the go

Looking Ahead

This pilot program isn’t just about technology; it’s about creating a better user experience.

We’re excited to see how this first deployment of Custom Domain Link Shortening will redefine communication strategies for teachers and beyond.

Learn more about how Modica Group’s Custom Domain Link Shortening technology can transform communication for your organisation at https://www.modicagroup.com/tools/link-shortening.