Glossary

Our applications are the products we sell. These are: Campaign Manager, Email2SMS, 2FA, MobileStudio and Web2SMS.

It is the process of sending mobile messages from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. Everything sent from our OMNI platform is A2P traffic and goes over an A2P connection.

This is an OMNI application that allows a client to upload a list or lists of mobile numbers and send out bulk MT SMS to those numbers. A list can be up to a million lines.

Term used for an operator that provides some form of telecommunications services to consumers, businesses, governments and other telecom providers as their primary business.

Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content.

This is an OMNI  application that allows a client to set up the ability to send an SMS to a mobile from their email system.

A Delivery Receipt, sometimes abbreviated as DLR, is a packet of information that contains the delivery status of the message.

Multimedia Messaging Service is an extension of the SMS. This service allows you to send two way communications using graphics, photographs, audio, and video clips.

HTTPS is an extension of the Hypertext Transfer Protocol. It is used for secure communication over a computer network, and is widely used on the Internet.

Mobile Originated means an SMS sent from a mobile. This is often shortened to MO.

A keyword is a unique identifying word that is associated with an application.

This OMNI application allows for a mobile user to send a MO SMS keyword to a short code. You can also have a default message so anyone that texts in to the application will get the same message (only on a dedicated short code). Because of these features, we use Mobile Studio for charity campaigns. The mobile user will receive an automatic MT SMS response.

A mobile virtual network operator (MVNO) is a reseller for wireless communications services.

Mobile Terminated means an SMS sent to a mobile. This is often shortened to MT.

This application allows for a client’s own API to gain international connectivity through connecting to OMNI , thus accessing OMNI's features and data.

The process where a Subscriber provides explicit consent to join a contact list or service.

MSINDN (pronounced as MISS-den)A MSISDN (sometimes referred to as a long number) is another term for a mobile number. Find out more here.

Rich Communication Services is a protocol between both mobile operators and phones. It delivers enhanced messaging capabilities offering great functionality for businesses engaging with customers.

OMNI is Modica Group's messaging platform. It is founded on a high availability messaging gateway that is complemented by optional Managed Messaging Solutions and the OMNI Insights dashboard to help you deliver intelligent messaging services to your customers and staff.

Text messages sent from one mobile phone to another, or from an application to a mobile. Each SMS can contain as much as 160 characters.

The process through which a Subscriber revokes consent to be on a contact list or service.

SOAP is a messaging protocol specification for exchanging structured information in the implementation of web services in computer networks.

Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile phone.

A ceiling limit placed on a particular subscription program which the content provider can bill the subscriber.

The network entity in the mobile carrier's telecommunications network which switches, stores and routes SMS traffic.

A TSP is a type of communications service provider that has traditionally provided telephone and similar services. This category includes incumbent local exchange carriers, competitive local exchange carriers and mobile wireless communication companies.

A source is the number used to send or receive a message within the OMNI  platform.  A source can be either a short code or a long code/MSISDN. Each country has different definitions and lengths for these numbers see here.

Process of opting out of a mobile subscription service/application.

Programs or messages that result in only normal text messaging charges being applied to the mobile subscriber's wireless bill or that result in messages being deducted from a subscriber's messaging plan allowance.

2FA or sometimes called Multi-factor Authentication (MFA) is a method of requiring a user to provide two or more credentials to gain access to a system. Omni’s 2FA application allows our clients to automatically send an SMS with a unique passcode to a mobile when the mobile user is trying to access the customer’s system (e.g. logging in to an online account).